Radiocentre will need to see evidence of this.
#Unbeatable prices full#
Full written details of a price promise must be made available to the consumer at the point of sale or on the advertiser’s website. Providing that the following guidance is adhered to advertisers would not need to provide evidence of ongoing price monitoring: The effect of the promise must be to ensure that products are always available at the lowest price available on the market. These terms refer to an undertaking to either reimburse consumers, or sell an advertised product(s) at a lower price, if they find it offered more cheaply by a competitor. In view of the difficulty of substantiating claims to offer the lowest prices, in most cases they will need to be qualified by a price promise/price guarantee. In most cases, therefore, advertisers will need to show that they have implemented an ongoing price monitoring policy, and are able immediately to adjust their prices and/or amend their advertising to reflect competitor price changes. The number or range of products to which the claim refers for example, it will usually be easier to demonstrate price superiority in relation to a single, named model of car than to a full range of products advertised by a DIY store. The frequency with which competitors change their prices for example, supermarket grocery product prices are typically subject to frequent adjustment. The validity of such claims and an advertiser’s ability to substantiate them is usually affected by: 
Price superiority claims are acceptable where advertisers can provide evidence that their prices are lower than any of their competitors’. “Lowest”, “cheapest” or “best” price claims Lowest and Unbeatable Price Claims and Price Promises/Guarantees
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